Marrying Pricing and Advertising with LLMs
We study a sequential pricing problem in which a seller jointly posts a price and an advertisement generated by a large language model (LLM). The seller aims to maximize revenue under an unknown product demand that depends on both decisions, while observing only whether each offer leads to a purchase. We propose an onl...
Alessandro Barro, Francesco Bacchiocchi, F. Stradi et al.
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