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Alesya Nisrina Binting

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Review Open access Sep 2026

Enhancing Awareness Of Higher Education Opportunities In Malaysia Among Kerala High School Leavers Through Emgs Educational Promotion Campaigns

International student mobility is highly competitive, with countries actively seeking to attract students to their higher education institutions. This study appraises the effectiveness of Education Malaysia Global Services (EMGS) marketing campaigns in promoting Malaysia as a higher education destination for high schoo...

U. Shumugam, Nurshahida Binti Muhamad Razali, Syed Mohsen Bin Syed Abu Bakar Alkaff et al. · 0 citations

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