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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Ali Hanafiah

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Review Sep 2026

Consumers' resistance to purchasing suboptimal food and perception of food waste as a threat: a moderated-mediation analysis

This study investigates the decision-making mechanism underlying consumers' intention to resist suboptimal food purchase (IRSFP) in Indonesia. Drawing on innovation resistance theory (IRT), the study examines functional barriers (FB) and psychological barriers (PB) as antecedents, incorporates negative emotion (NE)...

M. W. Wibowo, Dudi Permana, Ali Hanafiah et al. · 0 citations

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