The Influence of Green Trust, Green Perceived Value, and Green Brand Image on Green Repurchase Intention for Daihatsu Cars
This study aims to analyze the effect of Green Trust, Green Perceived Value, and Green Brand Image on Green Repurchase Intention among Daihatsu car consumers. This research employed a quantitative approach using a survey method and purposive sampling involving 126 respondents who had owned or previously purchased Daiha...