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Author

Ali Hussain

1 paper indexed here

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Review Sep 2026

The power of perception: impact of risk perception and COVID-19 advertising on protective behaviors through ELM and SOR models

As a result of the COVID-19 pandemic, every aspect of our lives has been affected, including our lifestyle, consumption habits and how we respond to communication messages like advertising. The current study aims to conceptualize a model based on the elaboration likelihood model and stimulus–organism–response theor...

A. Z. Abbasi, Shahid Bashir, Ali Hussain et al. · 0 citations

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