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Author

Ali Mohamed

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Open access Dec 2026

Digital interaction and power dynamics: A netnographic study in three Facebook groups

This netnographic study examines how participant roles, group norms, and platform affordances shape interaction and power dynamics in three purposively selected Swedish Facebook groups. Grounded in sociocultural theory and Goffman's dramaturgical framework, the study combines prolonged, multi-phase observation with com...

Ali Mohamed, Aron Schoug · 0 citations

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