Skip to content

Author

Alice Dela Merced-Mendoza

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Sep 2026

The Effects of Social Media Platforms to Entrepreneurial Practices and Business Performance of Micro-Enterprises in Cabiao, Nueva Ecija

This study examined social media marketing practices and their relationship with the business performance of home-based micro-enterprises in Cabiao, Nueva Ecija. Anchored on the Technology Acceptance Model, Social Information Processing Theory, and Baumol’s Revenue Maximization Theory, the study employed a quantitative...

Alice Dela Merced-Mendoza · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.