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Author

Alifia Nasya Manurung

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Review Open access Aug 2026

From Experience to Loyalty: The Sequential Process of Building Gen Z Trust in Aesthetic Clinics

Purpose: This study aims to examine the formation of Generation Z loyalty in the context of aesthetic clinics by developing a Sequential S-O-R Framework. Unlike traditional models, this study conceptualizes the Organism component as a sequential psychological process that progresses from evaluative satisfaction to rela...

Alifia Nasya Manurung, Siti Aisyah, Aqwa Naser Daulay · 0 citations

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