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Author

Aljoša Šestanović

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Open access Oct 2026

Predicted visual attention and cognitive demand in luxury beauty retail: an exploratory AI-based neuromarketing study

This exploratory study examines how AI-supported neuromarketing tools can be used to predict visual attention and cognitive demand in a luxury beauty retail environment. The research was conducted in a high-end cosmetics store in Zagreb, where 11 static images, selected from 21 photographs of the store, and...

Hedda Martina Šola, Jasenka Gajdoš Kljusurić, Aljoša Šestanović · 0 citations

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