Review
Open access
Aug 2026
The Role Of Big Data Analytics In Strategic Decision-Making And Business Performance: A Systematic Literature Review
Evidence is synthesized that BDA strengthens decision quality and speed by combining analytics capability, predictive modeling, artificial intelligence, and data-driven insights and recommends transparent, scalable, and human-centered analytics governance.
Amelia Contesa, Ilzi Adrolis, Wenni Syafitri et al.
· Business System & Innova... · 0 citations