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Anang Ilham

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Open access Sep 2026

The Influence of Social Media Promotion and Educational Service Quality on Prospective Students’ Enrollment Decisions: The Mediating Role of School Image (A Case Study of SMP Lab School FIP UMJ)

Backgrounds: Growing competition among schools in Indonesia requires combining effective promotion with strong service quality to build a positive image, yet research on how these factors jointly drive enrollment decisions remains inconsistent, especially in a university-affiliated laboratory school like SMP Lab School...

Anang Ilham, Daman Sudarman · 0 citations

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