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Ananya Goyal

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Open access Sep 2026

The Role of Artificial Intelligence in Public Relations: Opportunities and Ethical Challenges

Artificial Intelligence (AI) has emerged as one of the most transformative technologies influencing the field of public relations (PR). The integration of AI-powered tools such as chatbots, sentiment analysis, predictive analytics, and automated content generation has significantly changed how organizations communicate...

Ananya Goyal · 0 citations

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