Review
Open access
Oct 2026
From Fandom to Checkout: Artificial Intelligence and Immersive Commerce in Professional Sport
Background: Professional sport clubs are adopting three-dimensional stores, augmented reality, conversational agents, personalization, gamification, and digitally co-present fan communities, while the evidence needed to evaluate these investments remains dispersed across research domains. Purpose: This review explains...
D. Mănescu, A. Gavrilă, Maria-Cristina Rădulescu et al.
· Journal of Theoretical and A... · 0 citations