Skip to content

Author

Andrés Fernando Morocho Caiza

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

#explainable ai Open access Oct 2026

AI-Driven Fit Confidence in Fashion E-Commerce: How Personalization, Transparency, and Privacy Concerns Shape Consumer Experience and Purchase Intention

Artificial intelligence (AI) is transforming fashion e-commerce through personalized recommendations, virtual try-on, size suggestions, and algorithmic decision support. This study examines AI-driven fit confidence as a fashion-specific mechanism linking AI personalization quality, algorithmic transparency, trust in AI...

Alexander Sánchez-Rodríguez, Jesús Rodríguez-Flores, Andrés Fernando Morocho Caiza et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.