Review
Open access
Aug 2026
TBL sustainability, perceived value, and destination image as drivers of visit intention: a sequential mediation model in Thai tourism
Tourism destinations must balance economic, social, and environmental sustainability, but how tourists translate these Triple Bottom Line (TBL) dimensions into visit intention remains unclear. Drawing on S-O-R theory and the hierarchical decision model, this study examines perceived value and destination image as s...
A. Tedjakusuma, Waiphot Kulachai, P. Homyamyen et al.
· Frontiers in Sustainability · 0 citations