Escalate: Economics and Business
Dinda Sabila Salwa, Paisal, Andriansyah Bari
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Open access
Oct 2026
Porter’s Five Forces Analysis for MSME Development Strategies; A Case Study of the Bakso Meletup MSME
This study aims to analyze the competitive environment and formulate development strategies for the Bakso Meletup micro, small, and medium enterprise (MSME) using Porter’s Five Forces framework. This research employed a descriptive qualitative approach, with informants selected purposively, including the business owner...
Dinda Sabila Salwa, Paisal, Andriansyah Bari
· Economics & business journal... · 0 citations