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Author

Angga Kurniawan

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2 papers indexed here

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Open access Sep 2026

Digital Marketing, Brand Awareness, dan Marketing Psychology sebagai Determinan Niat Beli Sanggul Hijab

The hijab bun is a culture-based fashion innovation that reinterprets traditional bun elements to be compatible with hijab wear, offering commercial potential while presenting challenges in gaining consumer acceptance. This study aims to analyze the effects of Electronic Word of Mouth, Social Media Marketing, Brand Awa...

Dwi In Diana Laely, Angga Kurniawan · 0 citations
Review Open access Sep 2026

The Influence of Social Media Marketing, Electronic Word of Mouth (E-Wom), and Customer Trust on the Purchase Decisions of MSME Products in Malioboro, Yogyakarta

The development of digital technology has transformed consumer behavior in accessing information and making purchase decisions. Social media no longer functions solely as a communication platform but has also become an effective marketing channel for Micro, Small, and Medium Enterprises (MSMEs). In addition, Electronic...

Ira Aswuryandari, Angga Kurniawan, A. Widodo · 0 citations

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