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Anh Duc Luu

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Open access Aug 2026

THE IMPACT OF DIGITAL TRANSFORMATION ON THE WORK MOTIVATION OF BANK EMPLOYEES IN HO CHI MINH CITY: THE MEDIATING ROLE OF JOB CHARACTERISTICS

Under the pressure of the digital economy, the banking sector in Ho Chi Minh City experienced significant changes, which transformed the traditional working environment. This study examined the factors in digital transformation that affected employees’ work motivation through the mediating role of job characteristics....

C. Nguyen, Anh Duc Luu · 0 citations

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