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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Anita Sharma

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Review Open access Sep 2026

Social Commerce Adoption and Consumer Buying Behaviour Among Generation Z in India

Digital technology has transformed how people communicate and interact with each other, bringing consumers and retailers closer together. Social media enables the flow of information, experiences, and feelings within online communities where user-generated content, peer reviews, and recommendations are shared. This has...

Anita Sharma · 0 citations

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