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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Anthonius S. Hutabarat

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#artificial intelligence Open access Sep 2026

Analysis Capability Dynamics of E-Commerce MSMEs in Adopting Generative AI Technology for Content Strategy Efficiency Creative

The findings show that detecting capability develops organically through a bottom-up process, with creative staff acting as information gatekeepers, and transforming capability emerges by restructuring conventional workflows into a human–AI hybrid model, in which AI generates ideas and drafts, while creative staff perf...

Anthonius S. Hutabarat, Dewi Tamara, Irawan R. D. Budianto et al. · 0 citations

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