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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Anton Fathony

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Open access Oct 2026

Legal Liability of Business Actors and Influencers in Consumer Protection Againts Misleading Claims on E-Commerce Platforms (Misleading Claims) on Cosmetic Product Advertising in Indonesia

The rapid growth of digital cosmetics marketing on e-commerce featuring misleading claims harms consumers, while current advertising legal frameworks do not explicitly cover the boundaries of influencer liability. This study aims to analyze the legal liability of business actors and influencers and examine the obstacle...

Anton Fathony, N. Sinaga, Selamat Lumban Gaol · 0 citations

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