Aqila Khansa Hartanto

DIGITAL BRANDING AND SOCIAL MEDIA PROMOTION TRAINING FOR THE DEVELOPMENT OF BANYUROTO TOURISM VILLAGE BASED ON DATA, COMMUNITY, AND LOCAL WISDOM

ABSTRACT Digital technology has shifted tourism promotion toward internet and social media channels, yet many Indonesian tourism villages cannot use those channels consistently. Banyuroto Village, Sawangan Subdistrict, Magelang Regency, has highland landscapes, an access point to the Mount Merbabu hiking route, and mic...