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Author

Aras Nasr Yousif

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Open access Aug 2026

The Impact of service quality and brand experience on customer satisfaction in a sample of private banks in Erbil City

This study examines the impact of service quality and brand experience on customer satisfaction within private banks in Erbil, Kurdistan Region, Iraq. The service industry, and especially the banking industry, has changed a lot and in ways that have never happened before. In order to protect long-term relationships, it...

Aras Nasr Yousif, B. Othman · 0 citations

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