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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Arhan Sthapit

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Review Sep 2026

Management as a Socially Embedded Practice:

Purpose: This conceptual paper explores the influence of Fear of Missing Out (FOMO), instant gratification, and social validation on consumer behaviour in digital marketing environments. Design/methodology/approach: The study employs a conceptual synthesis of existing theoretical and empirical literature through a sys...

Arhan Sthapit · 0 citations

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