Culinary Business Development Strategy Analysis Using the Business Model Canvas (BMC) and Ansoff Matrix Approach: A Case Study of Laamore Pasta
The culinary sector is a strategic driver of Indonesia's economy, yet intensifying competition, rising raw-material costs, and shifting consumer preferences pose serious challenges for small culinary enterprises. Laamore Pasta, a small pasta, coffee, and culinary business located in Buduran, Sidoarjo, has experienced a...