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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Arputha Sahaya Raj J

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Review Open access Aug 2026

Human vs. AI Influencers: Understanding Consumer Engagement and Brand Attachment

Consumer reactions to both human and AI influencers across six dimensions lend support to a mechanism-based perspective where the type of influencer influences engagement and brand attachment indirectly via credibility and relational dynamics rather than solely through the distinction between human and AI influencers.

P. C. Reddy, Arputha Sahaya Raj J, V. Hiremath et al. · 0 citations

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