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Author

Arridah Zikra Syah

1 paper indexed here

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Review Open access Sep 2026

Designing a Web-Based E-CRM System with Integrated Digital Promotion to Enhance Customer Loyalty in Bakery MSMEs

This study designs, builds, and tests a web-based Electronic Customer Relationship Management (e-CRM) system that integrates digital promotion instruments within a single application to support customer loyalty in a bakery MSME.

Ika Safirah, Arridah Zikra Syah, Sri Rezki Maulina Azmi · 0 citations

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