Review
Open access
Sep 2026
Designing a Web-Based E-CRM System with Integrated Digital Promotion to Enhance Customer Loyalty in Bakery MSMEs
This study designs, builds, and tests a web-based Electronic Customer Relationship Management (e-CRM) system that integrates digital promotion instruments within a single application to support customer loyalty in a bakery MSME.
Ika Safirah, Arridah Zikra Syah, Sri Rezki Maulina Azmi
· Journal of Computers and Dig... · 0 citations