Skip to content

Author

Arunnaa Sivapathy

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Sep 2026

Trust as the dominant relational mechanism in digital platform-based enterprises: Evidence from China’s tea poverty-alleviation context

This study examines whether customer trust is the dominant relational mechanism through which digital platform features shape customer loyalty in China’s Tea Poverty-Alleviation Enterprises (CTPAEs). Drawing on the Stimulus-Organism-Response framework and Relationship Marketing Theory, the study compares the roles of c...

Juan-Yan Zhou, Arunnaa Sivapathy, Nur Nadia Adjrina Kamarruddin · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.