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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Arurendra Kumar

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Open access Sep 2026

Digital Transformation Framework for SMEs: Integrating Business Analytics for Sustainable Competitive Advantage

The rapid evolution of digital technologies has transformed traditional business environments and compelled organizations to redesign operational processes, customer engagement strategies, and business models. Small and Medium Enterprises (SMEs), despite their economic importance, often face difficulties in adopting di...

Arurendra Kumar, S. Choudhary · 0 citations

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