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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Arya Bagus Pradana

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Review Open access Oct 2026

Turning Engagement Into Income: The Role of Social Media Marketing, Service Quality, and Customer Orientation

Objective: This study aims to investigate the mechanisms that bridge digital technology investment to corporate financial performance, specifically addressing the “digital attention paradox” by examining the role of operational and cultural capabilities in converting virtual engagement into tangible business benefits....

Arya Bagus Pradana · 0 citations

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