Digital Technology Adoption and Financial Literacy: The Moderating Role of Entrepreneurial Proactivity in MSME Performance
This study examines the effects of digital technology adoption and financial literacy on MSME performance, with Proactive Entrepreneurial Behavior (PEB) as a moderating variable. Using a quantitative approach, data were collected from 98 MSME respondents and analyzed using PLS-SEM with SmartPLS 4.0. The results show th...