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Author

Ashok Kumar

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Review Open access Sep 2026

AI-Powered Personalization at Work and in the Market:Examining the Convergence of Employee Experience and Customer Engagement

Results support a reciprocal employee–customer spillover, identify algorithmic transparency and privacy concern as opposing boundary conditions, and show that convergence rather than raw capability is the stronger proximal driver of dual-sided value.

Anurag, S. Sachi, Ashok Kumar et al. · 0 citations

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