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Author

Asma Rafique Chughtai

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Open access Oct 2026

Extending diffusion of innovation: ethical considerations, risks and dehumanization factors in generative artificial intelligence adoption

This paper analyses students’ perceptions of generative artificial intelligence (GAI) usage in open and distance learning (ODL). It establishes an extended diffusion of innovation (DOI) model framework to understand the drivers and critical barriers as reported by students, offering a balanced perspective on the fa...

Asma Rafique Chughtai, Haleema Sadia, Sadia Farooq et al. · 0 citations

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