This paper presented a condensed research framework for examining the factors influencing adoption intention towards Proton e.MAS among current electric vehicle (EV) users in Klang Valley, Malaysia. Although EV registrations and government support had increased, adoption continued to be influenced by practical concerns...
Daniel Julio Abdullah, Aini Khalida Muslim, Noraini Ismail et al.· International journal of res...· 0 citations
The findings revealed that both English proficiency and digital skills are significantly and positively correlated with the use of EBDTs, and underscore the vital importance of upskilling initiatives in both language and technology to support successful organizational digital transformation and enhance workforce produc...
Alyia Yasmin Shamsul Khairi, Athirah Mohd Tan, Syazwani Yahaya et al.· International journal of res...· 0 citations
The results show that artificial intelligence tools significantly enhance marketing effectiveness through better customer reach, engagement, brand visibility, and sales performance and enhance operational efficiency through automation of routine tasks and data-driven decision-making.
Farra Nadirra Zulkifli, Athirah Mohd Tan, Syazwani Yahaya et al.· International journal of res...· 0 citations
Road accidents have long been a persistent safety issue in Malaysia, causing many deaths and injuries and imposing substantial annual costs. Despite measures to improve road safety, the number of accidents has remained high due to the interplay of several factors. Most studies have examined these factors individually;...
Swee Lee Sun Lai, Aini Khalida Muslim, Muhamad Izaidi Ishak et al.· International journal of res...· 0 citations
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