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Athirah Mohd Tan

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Open access 2026

Factors Associated with Adoption Intention of Proton e-MAS: A Multi-Dimensional Analysis of Malaysian Consumers

This paper presented a condensed research framework for examining the factors influencing adoption intention towards Proton e.MAS among current electric vehicle (EV) users in Klang Valley, Malaysia. Although EV registrations and government support had increased, adoption continued to be influenced by practical concerns...

Daniel Julio Abdullah, Aini Khalida Muslim, Noraini Ismail et al. · 0 citations
Review Open access 2026

Challenges Faced By Malaysian Workers in Using English-Based Digital Technologies

The findings revealed that both English proficiency and digital skills are significantly and positively correlated with the use of EBDTs, and underscore the vital importance of upskilling initiatives in both language and technology to support successful organizational digital transformation and enhance workforce produc...

Alyia Yasmin Shamsul Khairi, Athirah Mohd Tan, Syazwani Yahaya et al. · 0 citations
Open access 2026

The Impact of Artificial Intelligence (AI) Tools on Improving Product Promotion among Small Businesses in Malaysia

The results show that artificial intelligence tools significantly enhance marketing effectiveness through better customer reach, engagement, brand visibility, and sales performance and enhance operational efficiency through automation of routine tasks and data-driven decision-making.

Farra Nadirra Zulkifli, Athirah Mohd Tan, Syazwani Yahaya et al. · 0 citations
Review Open access 2026

Determinants of Road Accident Frequency: The Role of Adas, Weather, Road Conditions, and Driver Factors

Road accidents have long been a persistent safety issue in Malaysia, causing many deaths and injuries and imposing substantial annual costs. Despite measures to improve road safety, the number of accidents has remained high due to the interplay of several factors. Most studies have examined these factors individually;...

Swee Lee Sun Lai, Aini Khalida Muslim, Muhamad Izaidi Ishak et al. · 0 citations

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