Open access
2026
Organizational drivers of AI-driven business intelligence capability in marketing: Evidence from digitally transforming Jordanian commercial banks
The technological infrastructure, organizational culture, managerial engagement and analytics maturity must all work together to create AI-driven marketing intelligence as a strategic tool for the organization.
A. Alqudah, Khaled Aldarab'ah, Mutasem Turki Al-Dalaeen et al.
· International Journal of Dat... · 0 citations