Author

Atik Budi Paryanti

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Open access Sep 2026

The Effects of Digital Marketing and Service Quality on Customer Loyalty Among Food-Related Small and Medium Enterprises in North Bekasi

The growing competition among culinary MSMEs requires business actors to optimize digital marketing and service quality to maintain customer loyalty. This study aims to analyze the effect of digital marketing and service quality on customer loyalty among culinary micro, small, and medium enterprises (MSMEs) in North Be...

Eva Yulianingsih, Atik Budi Paryanti, Achmad Jaelani · Jurnal Ragam Pengabdian · 0 citations

Open access Sep 2026

The Effect of Capital Adequacy, Credit Risk, and Liquidity Risk on Bank Financial Performance: The Intervening Role of Profitability

This study examines the effect of capital adequacy, credit risk, and liquidity risk on bank financial performance through profitability, using 43 conventional banks listed on the Indonesia Stock Exchange, 2015-2024 (430 bank-year observations). CAR, NPL, and LDR are the independent variables; PBV proxies market-based b...

Achmad Jaelani, Henny Risnawati, Atik Budi Paryanti et al. · Jurnal Manajemen Bisnis · 0 citations