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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Avinash Singh

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Review Open access 2026

SEMI-SYSTEMATIC LITERATURE REVIEW ON ARTIFICIAL INTELLIGENCE IN MARKETING: APPLICATIONS, TRENDS AND FUTURE RESEARCH AVENUES

This literature review examines the evolution and development of Artificial Intelligence (AI) in marketing by synthesizing studies published between 2013 and 2024 across diverse marketing applications and contexts. The review identifies a progressive expansion of AI research from marketing planning, content marketing a...

Bushra Siddiqui, Avinash Singh, Deepti Samantaray · 0 citations

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