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Author

Ayesha Azam

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Review Open access Sep 2026

Sustainable Packaging and Repurchase Intention: The Role of Green Perceived Value and Environmental Concerns

The purpose of this study is to examine the influence of sustainable packaging on consumers' repurchase intention in Pakistan's skincare FMCG sector, while investigating the mediating role of green perceived value and the moderating role of environmental concern, based on the Theory of Planned Behaviour. The target aud...

Ayesha Azam, Sidra Ramzan, Nargis Akhtar et al. · 0 citations

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