Author

Ayi Muhiban

2 papers indexed here

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Review Open access Sep 2026

PENGARUH DIGITAL MARKETING DAN SOCIAL MEDIA ENGAGEMENT TERHADAP COSTUMER PURCHASE INTENTION PADA PLATFORM META (FACEBOOK, INSTAGRAM) DI RW 13 DESA TARAJUSARI KECAMATAN BANJARAN

ABSTRACT The growing use of social media has transformed the way consumers access information and respond to marketing activities. Consequently, the effectiveness of digital marketing is determined not only by the dissemination of promotional messages but also by the level of social media engagement established between...

Rafly Faturrohman, Ayi Muhiban, M. A. Nurjamad · CENDEKIA: Jurnal Ilmu Penget... · 0 citations

Review Open access Sep 2026

Employee Performance: The Role of Organizational Culture, Satisfaction and Motivation

Purpose: This study aimed to examine the effects of organizational culture, job satisfaction, and work motivation on employee performance in the hotel service sector. Given the inconsistent findings of previous studies, this study clarifies the relative contributions of these variables within the hospitality industry c...

Gilbert Nainggolan, I. K. Sirna, Ayi Muhiban et al. · Annals of Human Resource Man... · 0 citations