When More Data Is Not Enough: The Context-Sufficiency Frontier in Generative AI Personalization
Personalization has long relied on customer data to infer what an individual is likely to value. We call this customer evidence: the customer's historical behavior and preferences. Generative AI extends personalization by allowing providers to supply changing situational information at the moment a response is produced...
Merieme Askour, Ayoub Merimi
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