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Ayush Sharma

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Open access Oct 2026

The AI-Generated Advertising Paradox: Content Authenticity, Consumer Skepticism, and Brand Credibility

The increasing use of generative artificial intelligence (AI) in advertising has created a fundamental tension between production efficiency and consumer perceptions of authenticity. Although AI-generated advertising enables brands to produce promotional content rapidly, economically, and at scale, consumers may questi...

Ayush Sharma · 0 citations

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