INTEGRATING GREEN SUPPLY CHAIN MANAGEMENT AND TOTAL QUALITY MANAGEMENT FOR SUSTAINABLE MSME PERFORMANCE IN EMERGING ECONOMICS
The global business environment is increasingly shaped by environmental concerns, regulatory pressures, and stakeholder demands for sustainability, compelling Micro, Small, and Medium Enterprises (MSMEs) in emerging economies to adopt sustainable business practices. This study conducts a systematic literature review to examine the integration of Green Supply Chain Management (GSCM) and Total Quality Management (TQM) as strategies for enhancing MSME performance and long-term sustainability. The review highlights that GSCM embeds environmental considerations across supply chain activities ranging from procurement and production to distribution and end-of-life product management while TQM fosters continuous improvement, stakeholder involvement, and quality-driven processes. The synergy between GSCM and TQM is shown to amplify both environmental and organizational benefits, although adoption and effectiveness vary across different institutional and resource contexts. The advanced institutional support and quality management integration facilitate better GSCM–TQM synergy, whereas Indonesia faces challenges such as limited resources and uneven technological adoption. The findings contribute to a nuanced understanding of how integrated quality and environmental management strategies can be adapted to diverse MSME ecosystems, offering practical insights for policymakers and practitioners aiming to foster resilient and sustainable enterprises.