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B. Kaban

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Open access Sep 2026

The Effect of Corporate Identity, Physical Environment, Contact Personnel, and Service Offering on Patients' Treatment Intention at Kh Daud Arif Hospital

Patient treatment intention is a vital indicator of hospital service success amid competitive dynamics among healthcare facilities. This study analyzes the influence of corporate identity, physical environment, contact personnel, and service offering on the treatment intention of outpatients at RSUD KH Daud Arif, Tanju...

B. Kaban, Purwadhi Purwadhi, Dadang Kusnadi · 0 citations

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