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Open access Aug 2026

Statistical Analysis as a part of business decision-making frameworks: A Study on Kurdistan Region

The paper is aimed at the discussion of the significance of statistics as the essential component of business decision-making models and with a specific reference to the organizations that operate in the Kurdistan Region. The research will be investigating how various elements of statistical analysis contribute to impr...

Mryam Mohammed Ahmed, B. Othman · 0 citations
Open access Aug 2026

Artificial Intelligence-Based Customer Relationship Management (CRM) and Its Role in Customer Retention: Evidence from Retail Businesses in Sulaymaniyah

The incorporation of Artificial Intelligence (AI) in Customer Relationship Management (CRM) has become a revolutionary feature in enhancing customer retention, especially in competitive retail environments. This paper examines how AI-based CRM systems can be used to increase customer retention in retail companies in Su...

B. Othman, Alan Omar Qadir, Shwana Akoi et al. · 0 citations
Review Open access 2026

A Systematic Literature Review of Agile Leadership and Talent Management in Developing Workforce Agility

The increasing pace of digital transformation and the growing complexity of today's business environment have highlighted the importance of agile leadership in enabling organizations to manage talent effectively and sustain workforce agility. Traditional approaches to leadership are no longer adequate to address the ch...

Nurul Najihah Binti Abdul Halim, Siti Sarah Omar, B. Othman · 0 citations

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