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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

B. Sembiring

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Review Open access Aug 2026

The Influence of Green Marketing and Electronic Word of Mouth (E-Wom) On Repurchase Intention with Brand Image as a Mediating Variable at Fore Coffee

The increasing consumer awareness of environmental issues and the rapid growth of digital technology have encouraged companies to adopt more sustainable and technology-based marketing strategies. This study aims to analyze the influence of green marketing and electronic word of mouth (E-WOM) on repurchase intention wit...

S. Luthfiyyah, E. Rini, B. Sembiring · 0 citations
Review Open access Aug 2026

MICRO-SEGMENTATION AND CUSTOMER PERSONALIZATION IN THE AGE OF AI AND BIG DATA

This conceptual study examines the transformation of marketing strategies through micro-segmentation and customer personalization in the era of Artificial Intelligence and Big Data. The rapid development of AI and Big Data analytics has fundamentally transformed contemporary marketing practices, yet the integration of...

Ummu Salmah Tanjung, Shofy Mazaya Siregar, B. Sembiring · 0 citations
Open access Sep 2026

Strategic Management Planning For The Digitalization Of The Sp2d Process At Pt Bank Sumut, Lubuk Pakam Branch

A theoretical contribution to the digitalization of regional financial services and a practical strategic model that can be adopted by Bank Sumut and other regional development banks to modernize SP2D services and improve inter-agency integration in line with e-government standards are offered.

Augina Amelia Putri, E. Rini, B. Sembiring · 0 citations

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