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B. Sousa

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Open access Aug 2026

A practical framework for selecting PROMETHEE preference functions in marketing decision-making

In marketing decision-making, evaluating competing alternatives using both quantitative and qualitative criteria inherently yields a complex, multidimensional process. The PROMETHEE (Preference Ranking Organization Method for Enrichment Evaluation) is a powerful multicriteria decision-making (MCDM) methodology that e...

Theodore Tarnanidis, Bertrand Mareschal, Jason Papathanasiou et al. · 1 citation
Review Open access Sep 2026

When Content Matters Most: Digital Influencers and Tourist Destination Choices

Digital influencers have become increasingly relevant in tourism communication, particularly in the dissemination of destination-related information and experiences through social media. This study examines the association between selected digital influencer attributes and respondents’ perceived influence of travel inf...

Margarida Fernandes Meira, L. Santos, B. Sousa et al. · 0 citations

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