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B. Tang

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Open access Aug 2026

The branding of Sichuan-Chongqing hot pot in foodscape: semiotic dissemination and translanguaging practices

As a category of spicy hot pot, Sichuan-Chongqing hot pot (SCH) is becoming increasingly popular in China and around the world. This study examines the branding of SCH restaurants in Chengdu. By analyzing linguistic, imagery, color, and material resources, we reveal how these elements reflect the historical, cultural...

B. Tang, Everard Jun-Jie Ma, Chonglong Gu · 0 citations

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