This study aims to analyze the effect of service quality and the ease of Mobile Banking on customer loyalty among Generation Z in Yogyakarta, with customer satisfaction as a mediating variable. Despite its rapid development, retaining young customers remains a challenge for the banking industry. This quantitative resea...
Miftaqul Nur Annisa, Baldric Siregar, Miswanto Miswanto et al.· Jurnal ekonomi akuntansi dan...· 0 citations
This study aims to examine the effects of herding behavior, overconfidence bias, and loss aversion bias on the investment decisions of Generation Z investors in Indonesia and to investigate the moderating role of Environmental, Social, and Governance (ESG) perception. A quantitative approach with an associative-causal...
Andien Kirana Priliyanti, Baldric Siregar, Miswanto et al.· Agregat Jurnal Ekonomi dan B...· 0 citations
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