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Author

Bashar Abdallah

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Review Sep 2026

Big data analytics capability and competitive advantage in an emerging economy: evidence from the dairy industry

The study uses the term data maturity gap as an interpretive lens to organize evidence on the disconnect between firms' recognition of data value and their ability to integrate analytical, technological and organizational capabilities.

Ibrahim M. Awad, A. Awad, M. El-Jafari et al. · 0 citations

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