Review
Sep 2026
Big data analytics capability and competitive advantage in an emerging economy: evidence from the dairy industry
The study uses the term data maturity gap as an interpretive lens to organize evidence on the disconnect between firms' recognition of data value and their ability to integrate analytical, technological and organizational capabilities.
Ibrahim M. Awad, A. Awad, M. El-Jafari et al.
· Journal of Enterprise Inform... · 0 citations