Open access
Sep 2026
Comparative Performance of Supervised Machine Learning Models for Customer Churn Prediction Using E-Commerce Behavioral Data
XGBoost was the most effective algorithm for customer churn prediction under the experimental conditions of the study, demonstrating that customer churn remains a major challenge for e-commerce organizations.
Ahmed Sani Yeldu, Rufai Aliyu Yauri, Sirajo Abdullahi Bakura et al.
· Bulletins of Natural and App... · 0 citations